Social media has become an important part of the lives of people all over the world. It provides a quick, simple way for people to connect with their friends and family, not to mention staying in touch with celebrities and brands they like. It’s also an important source of search traffic for marketing professionals who are trying to grow their business. If you’re serious about growing your Instagram presence, Goread can help you achieve your goals.
Here are the most effective ways to use Instagram for SEO.
Engage with your followers
Instagram offers an easy way to engage with followers, and it’s one of the best ways to improve your SEO in the process. One thing you’ll want to do is comment on posts and share links to blog articles that are relevant to your brand. It can also be a good idea to tag influencers who have larger followings too. The more you interact with people on Instagram, the more they will come back and see new content they might find interesting.
Boost engagement and interest through filters
A good way to engage your potential customers is by posting photos that will pique their interest, and Instagram offers plenty of filters that can help you do that. Some examples include the Earlybird filter, Inkwell filter, Rise filter, and Hefe filter.
Write captions that are appealing and encourage engagement
Your caption for a photo is a powerful tool for encouraging engagement from your followers. It should be written in a manner that makes it easy for them to interact with you by sharing comments or even deciding to like your content. You can also use your caption as an opportunity to include a link to a blog post that you think they’ll find interesting.
Share interesting photos on relevant days and holidays
It’s important to capitalize on big days and holidays, especially if you have a business that’s related to them. For example, if you own a wedding dress shop, you would want to share snapshots of beautiful dresses on your Instagram on Valentine’s Day. If you have a business related to college football, then you would want to do the same during bowl season.
Post photos that are more than just pretty pictures
It’s great if your image is just a snapshot with an interesting background, but the text in your caption is equally as important. You can use it to show the world that you’re a company that offers quality products, which is important for anyone who’s trying to establish trust with potential customers.
Upload photos at the same time and in the same area
It’s possible for someone to find your account by browsing Instagram at a certain time and place, so when you upload a new photo, make sure it is posted in the same location and time range as your other photos.