When advertising was limited to radio, a local newspaper, and occasional television commercials, the relationship between the companies and their customers remained completely impersonal. However, this has changed dramatically since the beginning of the digital era, when almost everyone developed a virtual identity on a particular social network site, including many brands.
The community of social networks consists of billions of men and women from all over the world, which makes it an ideal platform for entering the market in the following ways.
Create a corporate identity
Identity and social networks go hand in hand. Everyone on the social network has some kind of personality that they achieve through their posts in the form of status updates, photos, videos, etc. With brands that live in the same virtual existence, they can achieve their own identity and create their own images in a similar way. Customers feel more connected with a brand that has their own personality, and social networking sites are a great way for companies to create this type of identity.
The target audience
One of the best things about social media marketing is the ability to target a specific audience for promotions and advertising. Facebook advertising tools allow companies to focus on specific demographic and age groups according to their specific client profile, which makes it easier for companies to access potential customers. In addition, brands also receive valuable information on the effectiveness of their advertising and on several other marketing campaigns that they choose to conduct.
Improving customer relationships.
Active users often use social networks as a platform to express their concerns and questions regarding all types of products and services. The presence in social networks allows you to directly respond to customer requests and provides a more individual approach to the relationship between the company and the client. For example, advertising through television commercials or billboards on the highway acts as one-way communication in which only a brand can communicate with its customers. On the other hand, social media marketing turns it into a two-way street that allows users to express their own brand expectations, which allows companies to better serve them.
Generating more traffic
One social networking sitehas more than one billion different users who travel through their news channels every day. One publication or advertisement can reach any number of these users and create a new customer. Users search for goods and services every day; Just click here on an ad or changing a generic message can create wonders for online brands.
Every day, more and more companies enter this new world of advertising, recognizing it as an extremely effective way to market their brands. Social media marketing is a relatively new concept in the business world, but its strength is undeniable.